![]() ![]() Originality goes a long way towards breaking through their defenses. In addition, our students have grown up with the internet since birth – and having ads thrown at them through every medium their entire lives is a constant. I’m in the business of housing college students, so being relate-able scores major points with our customers. If asked, they’d answer that they’d love to connect with people, and many may believe that their benign work is doing just that. Making meaningful, original, honest work that aims to connect the brand/team with the client isn’t high on that list of motivations. For them, it’s not about connecting with people, it’s about being safe.įor these scared few, their creedo can be summed up simply: CYA BAE, or “Cover your ass, before anything else.” There’s a straight and narrow path and plenty of people that would prefer to walk down it. A lot of it is imitating what someone else has done and what other ads look like for that same type of product or service. Advertising is more often than not, about interrupting people. ![]()
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